Integration at a Glance
In moving to open systems, Sea-Land Service faced these issues and found
solutions that may apply to your organization as well.
1. Corporate management and operational structure provided only a fragmentary,
division-by-division view of operations.
2. IS personnel were devoting too many resources to maintaining legacy
mainframe-based applications and not spending enough time on new strategic
3. Tracking container cargo bookings was difficult and cumbersome because
of an antiquated, largely paper-based process.
4. The company had difficulty knowing whether each booking of container
cargo was profitable.
5. Sales force lacked access to information to execute business strategy.
1. Reorganize the company through a worldwide consolidation of management
and operational personnel to a new worldwide headquarters.
2. Outsource legacy systems maintenance to low-cost suppliers so internal
personnel could concentrate on building new applications that would help
the company achieve competitive advantage.
3. Develop and deploy new IT systems to track shipments and provide status
reports to company and customers.
4. Implement a yield management system to better utilize resources, including
ships and containers, and strive for maximum profitability on a booking-by-booking
5. Build a new sales force automation system that could go into the field
with the 350-member worldwide sales force.